Hey guys! Im Rachel, the heart and soul behind Rowdy Herd Western Wear. Born in Florida and raised just outside of Nashville, Tennessee, I now live north of Elkton, Kentucky, where we run a beef cattle operation and raise corgis. In 2024, I became a first-time mother, and Rowdy Herd has given me the wonderful opportunity to be a full-time stay-at-home mom. My journey into the western lifestyle is deeply personal, and I’ve always been creative—now primarily digitally. I create logos, designs, laser cut files, and handle embroidery digitizing. With a background in retail and HR, I sought freedom from the corporate world to create something meaningful and personal. I’m passionate about helping others express their own unique western lifestyle.